Hi Automattic, I’m Sam

I design brand systems that connect people and digital experiences that scale. For the past 15 years, I’ve helped nonprofits, small businesses, and thought leaders translate their ideas into identities and websites that build trust, spark engagement, and support growth.

I love working at the intersection of strategy and creativity, where logos, colors, and type tell a story, and where websites act as extensions of a brand rather than just billboards.