Blog It, Please
How Important Is Page Speed for SEO? (And What to Do About It)
How important is page speed for SEO? Put simply, it's not just important. It's essential. When your site is slow, visitors leave. When visitors leave, Google notices. And when Google notices, your rankings can drop. Page speed affects both user experience and search...
What Is Branding in Marketing?
If you're just starting your business, you've probably heard the word branding a lot. You might even be wondering, what is branding in marketing, and do I really need it right now? The short answer is yes. Branding is not just for big companies. It's something every...
What Is Good Web Design? (And the Most Common Mistake I See)
What is good web design? It’s not just about how your website looks. It’s about how it works. You can have the most beautiful site in the world and still lose customers. I see this mistake all the time. A business spends good money on a new site with stylish colors,...
Technical SEO Checklist for Small Businesses
Most small businesses don’t actually know what technical SEO is. You know you need something called SEO to be found on Google, but you’re not quite sure what that means or how to tell if your website has it. It’s even harder to know what to look for in an SEO provider...
Why Consistency in Marketing Matters More Than Perfection
I had a session with my therapist this morning, and we talked about something I think a lot of business owners wrestle with (especially when it comes to consistency in marketing): That frustrating, liminal space where you’ve been working hard, putting yourself out...
What Building My First Website Taught Me About Design
I still remember building my first website. I was 13, sitting in a summer class at the local community college, learning basic HTML before CSS even existed. The internet was a very different place. Geocities, animated GIFs, under construction signs, and pages that...
Feeling Unmotivated? Find Your Why and Take Back Control
Running a business is full of highs and lows. Some days, everything falls into place. A project turns out better than expected. A client is thrilled. You feel unstoppable. Other days, nothing clicks. The work drags. The emails pile up. You start wondering why you ever...
What Makes a Good Call-to-Action (and Why It Matters)
A great website without a strong call-to-action (CTA) is like a store without a checkout counter. You can have beautiful design, compelling content, and all the right messaging, but if your visitors don’t know what to do next, you’re missing an opportunity. But what...
How to Do SEO, Simply
How to do SEO can feel overwhelming, especially if you’re not immersed in digital marketing. You’ve probably heard terms like “backlinks,” “meta descriptions,” and “alt text” thrown around without much context. But here’s the thing: SEO doesn't have to be complicated....
Does Inbound Marketing Still Work?
Inbound marketing, once the darling of the digital marketing world, is all about drawing customers in naturally. It focuses on engaging content, organic search visibility, and valuable resources that help people solve their problems. It gained momentum in the early...
7 WordPress Maintenance Services That Are the Secret to a Healthy Website
Imagine buying a car and never changing the oil, rotating the tires, or getting a tune-up. Eventually, that car is going to break down-and the repair bill will be much higher than if you had done routine maintenance. Your website is no different. WordPress maintenance...
How Storytelling Can Set Your Business Apart
Storytelling isn’t just for books and movies—it’s one of the most powerful ways businesses can connect with their audience. Here’s why it matters and how you can use it.Let me tell you a story Setting the Scene I was 14 and boarding the church van that would take me...
Boost 4-Day Work Week Productivity with Automation: My 2025 Strategy
Last year, I hit a wall. Running a business can feel like a 24/7 commitment. There’s always something to do: client work, emails, strategy sessions, creative projects—the list is endless. I’ve always believed in working hard, but I started noticing the toll it was...
Spicy – Creative Mornings: April 2024
When I think of “spicy”, I think of food. I love food. I love trying different cuisines from around the world. Sometimes, I think I live to eat, and I’m not sad about it. I remember the first time I tried Thai food. I was 14, and my best friend’s mom had her birthday...
Perspective – Creative Mornings: March 2024
This is a series exploring the theme of the month from Creative Mornings. To explore more of the series, click here.“There are no facts, only interpretations.” ― Friedrich Nietzsche I did not like Philosophy in school. In fact, I hated it. I wasn’t interested in...
Native – Creative Mornings: Feb 2024
This is a series exploring the theme of the month from Creative Mornings. To explore more of the series, click here.I used to have a shirt that had “native” next to the shape of the state of Arkansas. It was one of my favorite shirts, and I proudly proclaimed that I...
Do you know Eva Zeisel?
Have you ever heard of the industrial designer Eva Zeisel? Eva Zeisel (1906-2011 (that's 105 years!)) left an indelible mark on the world of ceramics and furniture design, and her journey is a fascinating blend of creativity, resilience, and innovation. Early Years...
GNC’s Terrible Customer Experience
Customer experience matters. Including and extending past your website. I had a terrible experience with GNC this past month. On March 16th, I ordered two protein powders to be delivered in my home in Arkansas in anticipation of my arrival. The ordering process was...