If you're just starting your business, you've probably heard the word branding a lot. You might even be wondering, what is branding in marketing, and do I really need it right now? The short answer is yes. Branding is not just for big companies. It's something every...
Most small businesses don’t actually know what technical SEO is. You know you need something called SEO to be found on Google, but you’re not quite sure what that means or how to tell if your website has it. It’s even harder to know what to look for in an SEO provider...
I had a session with my therapist this morning, and we talked about something I think a lot of business owners wrestle with (especially when it comes to consistency in marketing): That frustrating, liminal space where you’ve been working hard, putting yourself out...
Running a business is full of highs and lows. Some days, everything falls into place. A project turns out better than expected. A client is thrilled. You feel unstoppable. Other days, nothing clicks. The work drags. The emails pile up. You start wondering why you ever...
A great website without a strong call-to-action (CTA) is like a store without a checkout counter. You can have beautiful design, compelling content, and all the right messaging, but if your visitors don’t know what to do next, you’re missing an opportunity. But what...
How to do SEO can feel overwhelming, especially if you’re not immersed in digital marketing. You’ve probably heard terms like “backlinks,” “meta descriptions,” and “alt text” thrown around without much context. But here’s the thing: SEO doesn't have to be complicated....
Inbound marketing, once the darling of the digital marketing world, is all about drawing customers in naturally. It focuses on engaging content, organic search visibility, and valuable resources that help people solve their problems. It gained momentum in the early...
Storytelling isn’t just for books and movies—it’s one of the most powerful ways businesses can connect with their audience. Here’s why it matters and how you can use it.Let me tell you a story Setting the Scene I was 14 and boarding the church van that would take me...