What is good web design? It’s not just about how your website looks. It’s about how it works. You can have the most beautiful site in the world and still lose customers. I see this mistake all the time. A business spends good money on a new site with stylish colors,...
I still remember building my first website. I was 13, sitting in a summer class at the local community college, learning basic HTML before CSS even existed. The internet was a very different place. Geocities, animated GIFs, under construction signs, and pages that...
Landing page design is crucial for the success of your product or service. While we all want to believe that a good product or service will sell no matter what, the design of your landing page can be the difference between no conversions and tons of...
What is the most important web design principle? People ask me that question all the time. The most important web design principle is know your buyer’s persona inside and out. I usually answer the question, though, with the most difficult web design...
Sometimes it can feel like web design trends change in the blink of an eye. Here today, gone tomorrow. From darling of the ball to being kicked to the curb the next morning. With new techniques and tools being introduced on a daily basis, having a website that stays...
Guest blog by Kayleigh Alexandra Websites come in all different shapes and sizes, and two of the most common types of websites are commercial and nonprofit. Commercial websites are targeted towards making money in some way. When it comes to nonprofits, however, things...
You’ve done it! You and your team have toiled day-and-night to ensure your website design is pixel perfect. You’ve labored over your website copy. You’ve planned an editorial calendar, and you’re ready to start blogging and focusing on inbound marketing....
You’ve got something important to say. You’ve got a story, an idea, a real message that you know will be a game changer for other people. You’ve got the chops and the stamina to get all these ideas out on paper (or at least on a Google doc). You are a writer. It’s...
Looking for a place to confess your creative sins? Did you take two hours to "think creatively" yesterday, but you were really on Facebook? Do you intentionally ignore what clients say because they don't know anything anyway? Do you recycle design elements to save...
Google Analytics put together some brilliant videos to demonstrate how most online shopping experiences would translate to real life. Remember that your User Experience is just as important as your aesthetics. http://youtu.be/N5WurXNec7E http://youtu.be/cbtf1oyNg-8...