How important is page speed for SEO? Put simply, it's not just important. It's essential. When your site is slow, visitors leave. When visitors leave, Google notices. And when Google notices, your rankings can drop. Page speed affects both user experience and search...
Most small businesses don’t actually know what technical SEO is. You know you need something called SEO to be found on Google, but you’re not quite sure what that means or how to tell if your website has it. It’s even harder to know what to look for in an SEO provider...
I still remember building my first website. I was 13, sitting in a summer class at the local community college, learning basic HTML before CSS even existed. The internet was a very different place. Geocities, animated GIFs, under construction signs, and pages that...
A great website without a strong call-to-action (CTA) is like a store without a checkout counter. You can have beautiful design, compelling content, and all the right messaging, but if your visitors don’t know what to do next, you’re missing an opportunity. But what...
How to do SEO can feel overwhelming, especially if you’re not immersed in digital marketing. You’ve probably heard terms like “backlinks,” “meta descriptions,” and “alt text” thrown around without much context. But here’s the thing: SEO doesn't have to be complicated....
Imagine buying a car and never changing the oil, rotating the tires, or getting a tune-up. Eventually, that car is going to break down-and the repair bill will be much higher than if you had done routine maintenance. Your website is no different. WordPress maintenance...
Is a web designer the same thing as a UX designer? When I lived full-time in Austin, TX, “web designer” was the typical job title. The first thing I noticed when I moved to Berlin is that “UX designer” is the more commonly used term. This led me into an existential...
Goals are the backbone of your website, and they should be the backbone of your web design. User experience is the practice of comparing a user’s interaction with your website versus the intention you desire for that user. Not enough web designers utilize...
As part of my continuing education last year, I decided to brush up on my SEO knowledge. Even though my primary skills are in web design and WordPress development, it’s vitally important for me to have a deep knowledge of SEO. A website is only as...
As a web designer, it’s my job to look at your business goals and your buyers’ personas and design a website that sets you up for achieving those goals. But what happens after the website launches and the excitement dies down? How do you know if your...