Maura Thomas
content & lead generation platform, brand identity, web design, wordpress development, seo
Overview
Maura Thomas is an internationally recognized speaker, author, and educator whose previous site struggled to organize extensive content and convert visitors into leads. The goal was to redesign her digital platform to improve clarity, usability, and lead generation.
My Role
Product design lead (strategy, UX, UI, wireframing, prototyping, front end HTML/CSS, WordPress implementation).
Outcome
The redesigned platform improved lead generation by 30% while presenting Maura’s expertise more effectively to new audiences.
THE CHALLENGE
Users were overwhelmed by the volume and variety of content, making key conversion paths hard to find. We needed an information structure that prioritized user goals and aligned with Maura’s brand authority.
The Rebrand
Maura, a speaker, author, and trainer, expressed a desire to rebrand exclusively using her name. We opted to brighten her color palette, infusing it with energy and giving it a modern touch. To add a personal flair, we chose her hand-drawn signature as a distinctive element.
APPROACH
Conducted content audits and user flow mapping to identify priority actions. Built and iterated wireframes to refine structure before visual design. Made deliberate IA decisions to reduce cognitive load and guide users toward core conversions. We prioritized clarity and hierarchy over novelty, deliberately reducing visual complexity to support faster comprehension.
Design Solution
Delivered a system of reusable components and clear hierarchical layouts that scaled across content types. UI decisions emphasized clarity and personality while reinforcing trust and credibility.
"I love my new website that Sam worked with me to create! And it converts over 30% better than my old one!"
From the client
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