WildAugust Flower Farm
web design, e-commerce, woocommerce, wordpress development, seo
Overview
WildAugust is a flower farm offering seasonal arrangements with local delivery constraints. The challenge was to design an ecommerce experience that balanced brand storytelling with logistical clarity and operational reality.
My Role
Product design and development lead, responsible for UX, UI, ecommerce flows, and front end implementation within WordPress and WooCommerce.
Outcome
The resulting platform enabled WildAugust to manage seasonal sales more effectively while providing customers with a clear, confident purchasing experience.
The Challenge
The product catalog changed frequently based on seasonality and availability, while delivery options were limited by geography and timing. Customers needed to understand what was available to them without friction or confusion.
Approach
Designed purchase flows and product structures that reflected real world constraints. Prioritized clarity around availability, delivery windows, and product selection. Iterated on layouts and interactions to reduce cognitive load during checkout.
Design Solution
Delivered a flexible ecommerce system that supported seasonal product changes, local delivery logic, and a calm, trust building interface. UI decisions reinforced brand warmth while ensuring the purchase flow remained clear and efficient.
Homepage
The new homepage welcomes visitors with vibrant floral photography and a clear call to shop, reflecting the farm’s personality while guiding customers toward seasonal bouquets, weddings, and wholesale options. Simple navigation, featured categories, and strong calls to action make it easy for shoppers to find what they need and start their order right away.
About Page
It tells the story of how WildAugust grew from a small nursery into a thriving flower farm. A clean layout, warm photography, and team profiles highlight the people behind the farm and build trust with customers who want to know the story behind their flowers.
Market Page
It highlights how WildAugust is more than a flower farm by showcasing its community events, local vendors, and seasonal gatherings. Clear event details, vibrant photography, and vendor information invite visitors to experience the farm in person while reinforcing the brand’s role as a hub for both flowers and community.
Contact Page
It makes it simple for customers to reach WildAugust with a clear form, mailing list signup, and FAQ section that answers common questions. By combining accessibility with efficiency, the page reduces repetitive inquiries and helps customers feel connected to the farm.
Product Pages
They showcase each bouquet with large, detailed photography and clear descriptions. Customers can easily select options, add items to their cart, and see delivery costs calculated by mileage. This design makes ordering straightforward while highlighting the beauty of each arrangement.
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