When was the last time you watched a promotional video for a font? I wouldn’t be surprised if you said “never”. Well, today is your lucky day, because the International Olympic Committee has three videos to announce the official font, Rio2016, for the 2016 Olympic games in Rio de Janeiro, Brazil. The font was designed by London font house Dalton Maag. I like it’s graceful curves and think it embodies the passion of Brazil quite well. What do you think of the font? What do you think of the videos?