Web Content Audit Quiz

Not every website problem is about design or conversion. Sometimes, it is a messaging issue.

This web content audit is designed for a single page. It helps you assess whether the messaging on that page speaks clearly to the right people with the right message.

Use this web content audit when:

  • A page feels off but you cannot explain why

  • Your About page feels stiff or too long

  • Your services page lists everything but does not connect with anyone

  • You are planning a new page and want to make sure it is focused

Let’s get started.

web content audit quiz

This field is for validation purposes and should be left unchanged.
Name(Required)
What is this page supposed to do?(Required)
Write a sentence about the type of person you want this page to speak to.
Describe what you think their impression would be.
Is that impression accurate? Helpful? Clear?(Required)
(Examples: Schedule a call, fill out a form, click a button, share it, just read and feel seen)
Is that action obvious and easy to take?(Required)
Does the content speak to a problem or just describe a service/product?(Required)
Does it sound like your brand?(Required)
(relieved, hopeful, excited, curious, ready, seen, understood, etc.)
Would you like to subscribe to the Better Business, By Design newsletter?(Required)
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